services

my fashion path:

Born in Tallinn, Estonia, I have always been intrigued by the creative world. My natural sensitivity to aesthetics and interest in style runs in the family. As a teenager, I often found myself lost in the glossy world of fashion magazines, captivated by their imagery and endless inspiration.

After graduation in Humanities, I decided to pursue my dream and moved to London to build a career in luxury fashion. I built my way up by starting as a sales associate in various boutiques and then got a position at Net-A-Porter, first as an assistant and then as a personal shopper working with top tier clients all over the world, where I developed a deep understanding of client experience, sales strategy, and brand positioning.

After intense years in a big fashion company, first rows at Paris and London fashion weeks, exclusive events and demanding workload, I decided to go freelance to balance out my lifestyle and share my professional skills. I continued personal shopping for private clients via Moda Operandi, Matchesfashion and Net-A-Porter, meanwhile becoming a fashion buyer for a new concept store The Unstated and consulting emerging brands.

As an expert in luxury retail, with a deep understanding of sales strategy and VIP client management, I value the most building long-lasting relationships and truly understanding each client’s unique needs.

By providing my consultancy services, I aim to share my experience and industry insight to support fashion professionals and emerging fashion brands, helping them grow and achieve a redefined sense of personal and business success within the fashion industry.

“Luxury is not what you wear — it is how you make people feel."‍ ‍